Tuesday, February 13, 2007

 

A Bad Doctor Joke

Would you believe it, I was actually considering giving up blogging, but then I switched on the radio today and a very joyous sound emerged. It was the sound of self-proclaimed "PR Guru" Max Clifford beating a hasty retreat.

For those not British, Max Clifford is a very famous publicist. He is very good at getting celebrity clients into newspapers or out of them depending on their mood. He is extremely good at his job. He is also a horrible, sleazy little man, famous for representing some not exactly wonderful people, like OJ Simpson.

However, most of my personal distaste for the man comes on a more abstract level. To demonstrate, let me quote a sentence from his Wikipedia entry:

'In light of Clifford's view of the deteriorating state of the NHS, and the moral difference with members of the John Major Government, Clifford worked to expose stories to help the Labour government in to power.'

Unfortunately, the personal views of this man end up being troublingly important in national life. I don't suppose he has a greater idea about the state of the NHS than I do, but obviously, if He thinks so, then it must be true, and the stars must be re-ordered to give the heavens a new look.

One of the not-too-nice people Max Clifford represents is 'Dr' Gillian McKeith, who is a snake-oil salesman television nutritionist. Her programme consists of her volubly berating fat people for their poor lifestyle choices, and dressing up a certain amount of common sense diet advice (eat more fruit and vegetables, eat less crisps and meat, that sort of thing) with a whole host of pseudo-scientific nonsense about chlorophyll in your intestines and the belief that complex dietary information can be gleaned from examining facial pimples or the tongue, or, most famously, by examining her subjects' fecal matter.

What so annoyed Mr Clifford today is that Mrs McKeith is no longer allowed to call herself a doctor in her advertising materials (don't suppose she'll change her URL though), owing to somebody complaining about her questionable 'academic' qualifications to the Advertising Standards Authority. Obviously, I don't hold with things like that, but to the extent that it appears to be causing a wider debate about the worthlessness of her advice, with a four-page demolition of her by Ben Goldacre in the Guardian today, I'm happy as can be.

My personal reason for disliking Mrs McKeith is that she is part of a new television trend that not only allows bullying and humiliation, but positively encourages it. Every week on her show, various fat people are cajoled into denouncing themselves and their lifestyles, with the shrewish Mrs McKeith loudly chiding them for all their transgressions. It is sanctimonious, nasty viewing, and the fact that much of it is wholly unscientific only compounds matters.

It is somewhat ironic that Mrs McKeith specialises in examining people's shit - though whether doing so is much more accurate than reading the future from tea leaves is up for debate - since she is represented by Mr Clifford, who is of course something of a turd himself. Their dual misfortune cheered me up immensely.


Shit-stirrer.

Comments:
haha
someone wrote into viz to ask:
"If Max Clifford is so good at public relations, how come everyone thinks he's a cunt?"
 
>>>Every week on her show, various fat people are cajoled into denouncing themselves and their lifestyles, with the shrewish Mrs McKeith loudly chiding them for all their transgressions.

Gillian McKeith - lifestyle Stalinist!
 
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